Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
Another thing to think about is the broad appeal of the products you offer. There are a lot of funky CBD products out there. I've seen items like CBD cookies and CBD spices sell very poorly. I recommend staying mainstream with the products you sell. Choose a brand that offers tinctures, softgels, salves, and other products your customers have experience with.
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The legality of shipping CBD across state lines and indeed internationally is one of hot debate. And unfortunately, there are no clear answers right now, due to all the gray area amongst the legislation. You need to check your own state laws if in the US, to see how CBD is or is not prohibited. And if in Europe or elsewhere, you would need to check that country’s specific CBD laws.
In general, companies ask for basic information such as the full name, age, email address, contact number, and company name. Additional information such as how and where did you learn about CBD and your interests may be asked. Also, applicants for wholesaler’s program may be asked if they own a retail store, an e-commerce website, or any other form of business. You will also need a CBD payment processor since most standard banks, Paypal, etc.. won’t process these sales.
San Francisco’s Johnny Apple CBD assures customers that it only uses organic, non-GMO hemp plants for its CBD extract. In addition, the company declares, it’s put the time and effort into ensuring the genetic quality of the raw material. Perhaps that rigorous process has helped Johnny Apple CBD in securing the often-superlative reviews given to its products, which have in total earned the company an “excellent” TrustSpot rating. Those duly tempted to purchase from the producer can take their pick from CBD oil blends specially formulated to encourage either tranquility, happiness or clear-headedness. Also available are a wax designed for dabbers, a cocoa butter “calm balm” and 99 percent-pure CBD in crystals – the finer variety of which, Johnny Apple CBD explains, is entirely suitable for adding to baked goods.

The lack of proper regulation means that it’s almost impossible to ascertain the CBD content level in the product, and this has been an issue for the FDA. They said back in 2015, to a number of CBD producers, that, “Your products are not generally recognized as safe and effective. Additionally, your product is offered for conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners.”
The FDA also issued a warning to these companies in 2015 for making false claims of effectiveness and medicinal benefits. “Your products are not generally recognized as safe and effective,” the letter read. “Additionally, your product is offered for conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners.”
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