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After two decades of experience in the hemp industry, Paul Benhaim founded Elixinol – ostensibly, as the company’s website states, to “[manufacture] and [provide] the highest-quality CBD oil and hemp extracts in the world.” And so that CBD oil users can be assured of that quality, Elixinol extensively tests its extracts and provides certificates of analysis for its products that are available to view at a click. The manufacturer’s wares have even received a “stamp of approval” from The Realm of Caring Foundation, a Colorado-based non-profit and advocate for cannabinoid therapy research and education. Those wanting to assess Elixinol’s extracts for themselves can choose from its range of oral tinctures – with potencies of 300 mg, 600 mg and 3,600 mg – as well as topical balms and capsules. Plus, the company gives 5 percent of the proceeds from every sale to charity – so buyers may not only feel good after their purchases, but they’ll do some good, too.
Cheanné is a freelance writer and blogger. She writes primarily about nutrition, fitness, and mental health. She has diplomas in Personal Nutrition and Weight Loss from Shaw Academy and an Introductory Certificate in Exercise Science from the Health and Fitness Professionals Academy (HFPA). She is also a qualified group fitness instructor. When not writing, she enjoys jamming on her guitar, reading, eating good food, trips to the beach, hiking, and spending time with her family and friends.
Moreover, the inconsistency (to put it mildly) of the weight loss “industry” is probably more sketchy and less regulated than the current state of the cannabis industry. Google ‘weight loss scams,’ for instance, and you get 5.76 million search results! There have been some shocking scams over the years, including vibration machines, weight loss pills (containing poisons such as arsenic), and ‘Vision-Dieter Glasses,’ just to name a few.
The CBD oil industry is already a multi-million dollar market with projections of reaching $1 billion in product sales by 2020. Because hemp-based CBD doesn’t contain any THC, people don’t become high with every use – a unique characteristic that only increases the popularity of this cannabinoid compound. And with the federal reclassification of industrial hemp, all 50 states have become authorized to establish agricultural programs solely to cultivate industrial hemp – many for CBD extraction purposely. Analysts have even predicted the market for hemp-based CBD to soon surpass the legal marijuana industry.
Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products.
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The FDA also issued a warning to these companies in 2015 for making false claims of effectiveness and medicinal benefits. “Your products are not generally recognized as safe and effective,” the letter read. “Additionally, your product is offered for conditions that are not amenable to self-diagnosis and treatment by individuals who are not medical practitioners.”