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Researchers wrote in 2011 that one of the most important functions of endocannabinoids and CB(1) receptors are to enhance the energy storage conversion into fat and reduce energy expenditure by influencing both lipid and glucose metabolism. Although normally well controlled by hormones etc., the endocannabinoid regulation of energy balance can become dysregulated and contribute to obesity, dyslipidemia and diabetes (type 2).
Populum has enough confidence in what it sells to offer a 30-day trial of purchases, with the option to send products back within that period if they don’t live up to expectations. That offer speaks to the company’s customer-friendly ethos – and its willingness to answer any questions that people throw at it via email, phone or live chat does so, too. One customer is quoted on Populum’s website as saying that the company’s risk-free guarantee is “also a testament to [its] commitment to making a high-quality product.” Those wanting to see what the fuss is about can sample Populum’s hemp oil tincture – which comes in 250 mg, 500 mg and 1,000 mg concentrations – and cooling gel, safe in the knowledge that they are able to get their money back if need be.
Medterra prides itself on offering what it terms “true seed-to-sale purchases,” with the hemp crop used for its CBD oil cultivated and extracted to the exacting standards demanded by the Kentucky Department of Agriculture. Potential buyers may be encouraged, too, to know that “quality, consistency and safety are… top priorities” at Medterra, and to that end all of the raw materials the company uses are independently lab tested. Plus, those who decide to take the plunge and order from the provider’s site can reap the benefits of its rewards program, with points given for Facebook shares, reviews and purchases. Among the products on offer at Medterra are CBD oil tinctures, capsules and pain-alleviating cream, all of which fall under a money-back pledge if not deemed to be to customers’ satisfaction.

Formulation strength is where you'll notice the biggest misalignment between price point and customer interest. You'll find companies offering 2000 mg or 3000 mg formulas. Not many people are buying these. Instead, they choose formulations that are less potent, less expensive, yet still effective. For most retailers, it makes sense to focus in on these products. 

However, keep in mind there is some risk involved because it’s still possible to have your shipment confiscated by customs. Much like the case of bringing CBD by plane, your ability to have CBD products shipped to your doorstep will depend on how strict your country is with CBD/cannabis, and on the knowledge of the particular agent checking your shipment.
We also have to look at Federal spending budgets, don’t we? The Federal Appropriations that passed in April, 2017  specifically mentions the Department of Justice is prevented from “implementing their own laws that authorize the use, distribution, possession, or cultivation of medical marijuana.” Hemp is not medical marijuana, though one could assume if they’re not going after High-THC plants, they’re not going to go after low-THC plants either – especially without the budget needed.

More human studies are needed to fully understand the range of risks and side effects that CBD oil may cause. Studies of CBD oil aren’t common. This is partially because Schedule 1 substances like cannabis are highly regulated, causing some obstacles for researchers. With the legalization of marijuana products, more research is possible, and more answers will come.
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