Hemptation Infused Goods scores points for innovation thanks to its unusual CBD oil-infused honey, which is harvested from hives in Vermont and, according to the company, has a “slightly spicy bite.” That said, customers who prefer not to get their CBD hit on toast may instead opt for one of Hemptation’s similarly novel bath bombs, designed to either invigorate or help unwind when the user settles in for a soak. More traditional types might be relieved to hear, however, that the company also offers sublingual CBD oils in dropper bottles, 99-percent pure slabs of CBD isolate and wax – the latter made from a whole extract of the hemp plant. Furthermore, Hemptation arguably takes customer service to the next level by offering in-person consultations about CBD, available to those living in Massachusetts or Vermont for a $60 fee. Anyone further afield, meanwhile, can take advantage of a similar but more inexpensive service by either telephone or live chat online.
Under federal law, cannabis (from which both CBD and marijuana are derived) is illegal everywhere, although the laws against it aren’t generally enforced in states that have legalized marijuana. Some manufacturers claim that CBD culled from legally imported industrial hemp, which has little to no THC, is fine to ship across the U.S., but many experts disagree, noting that because hemp comes from the same species as marijuana, cannabis sativa, all CBD falls under the DEA’s Schedule 1 designation. “This creative interpretation of the law runs afoul of reality,” says the Brookings Institution, a Washington, DC, think tank.
Full-spectrum: If you're going to represent a CBD brand, it should be a brand that is full-spectrum. Unlike CBD isolates, full-spectrum CBD products contain a wide variety of beneficial cannabinoids, vitamins, minerals, fatty acids, protein, chlorophyll, terpenes, flavonoids, and fiber that, when combined, produce enhanced results (also known as the entourage effect). A 2015 study entitled “Overcoming the Bell-Shaped Dose-Response of Cannabidiol by Using Cannabis Extract Enriched in Cannabidiol" found that full-spectrum CBD was more effective than isolates in treating inflammatory conditions. Choosing a full-spectrum product gives your customers better results. It's that simple.
But, CBD also has amazing potential when the product is created from the cannabis indica or sativa varieties with the proper extraction processes. A recent study from Israel showed that CBD in its natural form as a whole plant extract is superior over a single, synthetic CBD compound for treating illness. The plant has continually outperformed synthetic versions in research studies.
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